Swiss {ai} Weeks 2026

Your AI Assistant,Built Around Your Work

A hands-on workshop. Two and a half hours. You leave with a working assistant.

“

Carla’s helpful guidance before the workshop even starts makes all the difference. You leave with something you can actually apply and continue developing independently. That combination of clarity, accessibility, and empowerment is what makes this workshop stand out.

Bettina Lauener Marti
CEO, Firefly Management GmbH
“

I went into Carla's workshop only knowing the basics of AI, and came out with something I can actually use.

Antonella
Team Lead Mortgages & Financing
Member of Management
Next dates
New sessions in October and November

Wednesday, 14 October 19:00, online

See details

Tuesday, 24 November 18:30, in person, Oberägeri

See details
About the Workshop

Most people use AI as a chatbot

Ask a question. Get an answer. Repeat, and start from scratch every time. You already know the feeling:

  • You explain who you are and what you do. Again. In every new chat.
  • The answer is good, but it does not sound like you, so you rewrite it anyway.
  • You paste the same background, the same rules, the same examples, every single time.
  • And the work you were trying to hand over is still sitting there on Monday.

None of that is Claude being weak. It is Claude not knowing you.

So we fix that. Before the day, you tell me what you want it to handle. You arrive to find a builder written for that, not a generic template. Over two and a half hours you are interviewed by it, you build your assistant, and you put it to work on something real from your own job.

No coding. No technical background. Just your laptop and one piece of work you wish would handle itself.

You leave with something working.

And the instructions behind it, in a file that is yours to keep.

What to Expect
  • Learn the difference between AI chatbots, assistants, and agents
  • Build a personalized AI assistant in Claude
  • Test it on your real work, in the room
  • Refine it until it sounds and works like you
What to Bring
  • Your laptop
  • A Claude account. The free plan works, Claude Pro only if you want the Gmail or Calendar connection
  • One piece of work you would like your assistant to handle
Is This for You

Yes, if

You already use AI and it is fine, but not useful enough. You have work you keep redoing. You want something built around your job rather than a generic tool.

Probably not, if

You are mainly looking to learn coding or the technology behind AI in depth. This workshop is about learning by doing, not about the technology underneath.

Before the Day

Tell me which direction fits you

I prepare your builder before the day, so you start building the moment you sit down.

Research Assistant

For digging into topics, comparing options, summarizing long documents, and preparing reports or briefings.

Content Assistant

For writing LinkedIn posts and short pieces in your voice and style, even when you only have one sentence to start from.

Career Assistant

For polishing your CV, tailoring job applications, and preparing for interviews.

Productivity Assistant

For planning your week, sorting priorities, keeping projects on track, and following up on what matters.

Offer and Proposal Assistant

For drafting client offers and proposals in your voice, using your own structure and the language you already use.

Email and Admin Assistant

For getting on top of your inbox. Summarize what came in, flag what needs your attention, and draft replies in your tone, ready for you to review and send.

Connects Claude to your Gmail · requires a paid Claude plan

Something Else

Your work is your own. If what you keep redoing is not on this list, describe it and I will build your assistant around that instead.

Not sure? Just tell me what eats up your time, and we will figure out the right assistant together.
About Carla
Carla Maldonado

For more than twenty years I have helped organizations and people adapt to change, across corporate strategy, workforce transformation, curriculum design and upskilling, with multinational companies, governments and international institutions.

AI is the latest transformation I work on. Knowing how to use an AI tool is not the same as knowing how to make it useful in your work, and that gap is what this workshop closes.

You bring your own work, and we build around it together.

Participant Feedback

"I went into Carla's workshop only knowing the basics of AI, and came out with something I can actually use. Building my own research assistant during the session, rather than just hearing about it, made the concept concrete instead of abstract, and I left knowing how to apply that same process to build any assistant I need going forward. What I'll keep using most is what she taught about how to challenge AI and ask sharper questions. That alone was worth the afternoon."

Antonella,
Team Lead Mortgages & Financing |
Member of Management

The session gave me a crystal‑clear distinction between agents and assistants, transforming how I design my workflows. I can now confidently build and replicate purpose‑built assistants for any task; beyond producing work in my voice, my assistant challenges my thinking and accelerates my learning by asking the right questions.

Anna,
International Director,
Negotiation Conferences

Carla broke a complex idea into steps anyone could follow, even without a technical background. The pace was good, not rushed, and there was time to actually try things instead of just watching a demo.

I built a Productivity Assistant that could pull tasks from Gmail and Calendar and summarize them each morning.

We worked through Claude Projects, skills and connectors. Carla walked us through the relevant steps in a calm and well-structured manner.

I appreciated that we left with something working, not just theory.

Susann,
Management Consultant

Carla’s helpful guidance before the workshop even starts makes all the difference. The Personal Builder Document she prepares in advance makes starting remarkably easy, creating a clear and accessible entry point. Throughout the workshop, her support is calm, attentive, and responsive to different needs and paces.

What makes this workshop stand out is the combination of clarity, accessibility, and empowerment. Carla brings deep expertise and real experience, while remaining open to dialogue and critical questions. Especially with a topic as current and sometimes sensitive as AI, her authenticity builds genuine trust.

You leave with something you can actually apply and continue developing independently. Today, I work confidently with what I learned and have discovered further ways to use AI in my complex and dynamic work. The tools have brought genuine relief to my demanding schedule, helping me save time for what actually matters, with efficiency and effectiveness working hand in hand.

Bettina Lauener Marti,
CEO, Firefly Management GmbH

Both September sessions sold out.

The next sessions are open now.

Wednesday, 14 October 19:00 to 21:30 · Online · CHF 249
See the online session
Tuesday, 24 November 18:30 to 21:00 · In person, Oberägeri · CHF 349
See the in-person workshop

Can't make these dates? Leave your email and we'll tell you about the next ones.

Join the waitlist​

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